Posted on: 31 December 2015
Marketing yourself and your business can be nerve-wracking, especially if you are more on the introverted or shy side. Schmoozing at loud networking events or cold calling prospective clients sounds terrifying, but you still need to market yourself in order to gain new business. Try following these four marketing tips tailored specifically for introverts:
Order Custom Business Cards
Business cards are an easy, low pressure way to get your name out there. If you order customized business cards with a look and design you are proud of, you will be more likely to give them out. Carry them in your wallet and purse and you may be surprised by how many low-key marketing opportunities come your way.
When your hairdresser or the stranger making small talk on the airplane expresses curiosity about your business, simply hand them a card and let them know they can always send you an email if they want to talk further. Look to http://4colorprint.com or other local printers to get your business cards made.
Focus on Your Strengths
There are aspects of marketing that may come naturally to you despite your introvert tendencies. If you hate public speaking but love to write, maybe you can create a website with a frequently updated blog in order to advertise your business. Many people are easily annoyed by an aggressive "hard sell," so by being a little more hesitant to sell yourself, and by being sincere and passionate when you do talk up your business, you may find you have a naturally effective marketing style.
Outsource if Needed
If you have the room in your budget, you can always hire a part-time marketing assistant. A local college student majoring in marketing or a marketing professional who freelances on the side would probably be thrilled to help you with your marketing tasks for a few hours a week. You can have them make the marketing phone calls and social media posts you dread doing yourself.
Forge One-on-One Connections
Many introverts are wary of large crowds but have great social skills one-on-one. You can always reach out to potential clients or even fellow business owners and ask them to grab a cup of coffee. One-on-one connections and relationships can be a powerful boon to your business, without creating much anxiety for you.
Your reserved nature doesn't have to mean being ineffective at marketing. By following these tips, your business will receive the marketing attention it deserves without sending you too far out of your comfort zone.Share