Printing Custom Booklets For Your Marketing
Posted on: 20 August 2021
Booklets are an extremely effective option of providing potential clients or customers with the information that they will need to make a decision about your product or service. While this is a highly specialized type of printing, businesses of almost any size will be able to include this marketing tool in their arsenal.
Carefully Weigh The Importance Of Color In Your Booklet
The use of color can be one of the biggest factors in determining the cost of the printing project. Not surprisingly, deciding to include color images or text in your booklets can substantially increase the cost. For this reason, carefully weighing the impact and importance that color will have to be one of the first steps that you take. This is particularly true when you are needing to have high-resolution images included in the information booklets. If using these images is unavoidable, the resolution that the print service is able to offer for booklets should be considered.
Choose A High-Quality Binding Option
Low-quality bindings can be a factor that may make your booklets less durable. This can increase the risk of customers or clients losing sheets with important information on them. Also, they may partially judge the quality of your business's services and products based on the quality of these booklets. Cheap glue and other adhesives can represent the most affordable binding option, but this may be the option that is also one of the least durable solutions. If you are not anticipating your customers or clients keeping the booklet for very long, this may be a suitable option. However, if you are anticipating the booklets being kept for longer periods of time, a higher-quality binding option can be worth the additional costs that it may require.
Always Start With A Small Order
It is often the case that a business will need to order the booklets in bulk amounts. If this is the case for your business, ordering a single booklet for evaluation can potentially spare your company from ordering a large number of booklets that are not adequate for your needs. When assessing the quality of booklets from different printing services, you should invite several members of your business's marketing team to review these samples in a way that makes it easy to compare them against one another. By taking this approach, the quality and cost of the options can be fairly compared, which can help your team in deciding on the provider that will offer the high-quality booklets at the most affordable cost.
Contact a booklet printing service to learn more.
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